In the past five years, there’s been a proliferation of DIYers. Spurred by the economic landslide, people have found numerous ways to pull themselves up by their bootstraps and do things for themselves–improving the look of their homes is no exception. Websites like Etsy and Apartment Therapy have championed these efforts. They not only show people how to do it and where to get it, but they inspire people to take design and redesign into their own hands, and even the mainstreamers, like Home Depot, have launched a hugely successful “more saving, more doing” DIY campaign. The icing on the DIY popularity cake has been Pinterest. Pinterest has really become the social media platform for the home, fashion, and DIY enthusiastic. It’s the perfect place to share your inspiration or to be inspired.
So is all of this DIY design enthusiasm killing interior design businesses? You’re probably thinking, if people are taking matters into their own hands, how can our businesses survive? Well, it’s simple really! First of all, I’d like to flip the whole attitude of concern on its head. In fact, I think the DIY wave is actually GOOD FOR INTERIOR DESIGNERS. Hear me out!
1. The “DIY wave” generates enthusiasm for design. So it’s reaching more people than ever. With its popularity and mainstream presence, the DIY craze is drawing attention to our interior spaces, and encouraging people to make changes.
2. So you might think, yeah, they’re encouraging people to make changes, but to do it themselves, and that is certainly part of it. But I’m willing to forfeit a few pillow covering projects if it means this person is now going to pay attention to their home’s interior design more, because it means there will likely be a project that she/he will not be able to do alone…and then we’ll be there to help. (Plus, if you sell fabric like we do, even DIY can be profitable.)
3. Just because DIY generates a lot of enthusiasm around fixing things up on your own, doesn’t mean everyone is willing or able to do it. Many people (I’d say most) truly do not have the time to take on formidable design projects. Some people that maybe could find the time realize that once they track down and spend the money for the right fabric and tools, the project now costs nearly what it would have if a professional had done it. And others, while they enjoy perusing their friends’ Pinterest boards, and they too get psyched about new fall decor, simply don’t want to do it themselves.
Ultimately, the DIY movement benefits interior design. What we may lose in small DIY projects, we gain in enthusiasm for design. The trend champions taking ownership for your space–evaluating it or re-evaluating, and making it exactly what you want it to be. If you can do some of it yourself, more power to you. We’ll be here to supply materials and take you on further and more difficult journeys in the future.
Join in the DIY convo in the comments below. Any project stories you’d like to share? We’d love to hear from you!